Ray Bradley understands that with INNOVATOR, he’s not a salesman. He’s a problem-solver.
“Nobody likes a salesman, but what I find is having a construction background and knowledge, mixed with a quality product and service to offer, the client is much more apt to listen,” says Ray. “I’m not going to try to sell you something just to sell; I’m trying to first find out what you need and where you see trouble about to occur. My job is figuring out how we can supply our products, skills, and knowledge to help you stay out of trouble!”
Service mix sets us apart
Ray is the field services coordinator for INNOVATOR, and it’s easy to see why the word “service” is in his title.
After years of working in the construction field, Ray brought his knowledge, relationships, and industry expertise to INNOVATOR where he spends his time working with customers to make their projects run as smoothly as possible.
“The key is to differentiate our solution — anybody can sell an apple,” he says. “We have to let people know what we do and then to follow up with that and let them know that we offer a lot of other services as well.”
He finds that once people realize INNOVATOR is a highly reliable one-stop shop, they often turn to him to meet other needs.
“With a current client, I shared some of our other services he didn’t know about and what started as a straight rental order ended with 24 people on-site. He got a service he really needed and didn’t have to go searching for the right provider,” Ray says.
Delivering on promises
Of course, a promise is only as good as its delivery, and that’s where Ray says INNOVATOR is unique.
“We do offer products and services, but it’s a partnership culture. Everyone here believes that if our customer is successful, we are successful,” he says.
Because he doesn’t have to worry about INNOVATOR backing up his sales promises, he has more time to focus on the customer and developing a long-term partnership.
“You build a relationship on trust, so when you say you’re going to deliver something, you deliver the product exactly as you say you will. Then, it starts to steamroll. If their project is delivered on time, on budget, and without any injuries, I guarantee we’ll get more work,” says Ray.
Personal and professional growth
Ray isn’t just a team player at work; this newlywed has a lot to live for at home, too.
“I enjoy hanging out with my wife — she is the reason why I do everything. And we love riding my Harley Davidson around,” he adds, laughing. “I also love golf — I’m terrible, but I find great enjoyment in it! I live a charmed life!”
He brings a lot of life to INNOVATOR, too, and he’s looking forward to being a part of the team that helps our company grow to reach more customers around the region, country, and globe.
“I love the fact that the company itself is willing to take the risk to grow,” he says. “We’re looking to first become the best at what we do — and then the biggest.”
Despite this commitment to growth, Ray remains dedicated to the customers’ needs, not sales figures.
“It’s not about that bottom dollar: There’s always tomorrow. If it comes down to a numbers crunch and you’re basing your sales entirely on numbers, it’s not going to work,” he says. “In a customer-valued environment like ours, we base our sales on return service. We want to make our customers happy.”